Poorna Jagannathan new face of a jewellery brand

Actress Poorna Jagannathan, who played a journalist in the hit adult comedy "Delhi Belly", has been named the brand ambassador for jewellery brand Bracialeto.

Perfect fit: “Poorna's unique and unconventional persona was a perfect fit for the brand." (Photo: IANS)

"I'm excited to be associated with a finely crafted brand like Bracialeto. I love its uniqueness and that it can be tailored to suit your personality," said Poorna, who recently shot an ad campaign for the brand.

Bracialeto provides a wide range of international jewellery charms and Murano glass beads. The brand comprises a wide range of bracelets, neck pieces, rings and earrings all made of 92.5 sterling silver and handmade Murano beads.

Viral Shah, CEO of Bracialeto, said: "I was on the lookout for fresh new talent which would be synonymous to the brand personality of Bracialeto and Poorna's unique and unconventional persona was a perfect fit for the brand." - IANS