Maharashtra reopens its theatres to receive 'pre-Covid footfalls'
Mumbai
22-October-2021
Bollywood breathed a sigh of relief on Friday when cinema theatres across Maharashtra, the source of 50 per cent of the Hindi film industry's earnings, opened after a Covid-imposed shutdown that stretched across a year and six months.
Talking about the first-day response across theatres in Maharashtra, Rajeev Patni, CEO, INOX Leisure, said: "We are delighted to share that we were almost sold out for these shows across all our multiplexes in Maharashtra. The overall turnout during the day so far has been reminiscent to the pre-COVID days and we are certain that the sentiment would remain like this."
A similar sentiment was echoed by Devang Sampat, CEO, Cinepolis India. He said: "The audiences are coming back with great enthusiasm. We are seeing excellent footfalls in all our cinemas in Mumbai and in the rest of Maharashtra. This excitement will only build further as we move into the festive week of Diwali."
Of course, all eyes are on the big Diwali release, the action drama "Sooryavanshi", starring Akshay Kumar and Katrina Kaif, with Jackie Shroff and Gulshan Grover in supporting roles, and cameos by Ajay Devgn and Ranveer Singh. Will it be the blockbuster that will herald the return of the cinema exhibition business to its glory days?
OTT platforms, which expanded their numbers and footprints at a time when the pandemic raged and the cinemas were shut, however, may not be affected by the return of the movie theatre experience. Trade analysts believe that both view channels shall co-exist.
According to Komal Nahata, a respected voice in the fraternity, it will be a win-win situation for all, where all three platforms -- the big screen, television and OTT -- will co-exist happily together.
Watch This TWL Video
In the short run, however, "films are going to have a very good run at the box-office because people are tired of watching them on the small screen," Nahata said and added: "They want to come out and watch films on the big screen. We just have to wait and watch, the collections are going to be unprecedented!"
But OTT platforms are here to stay -- and grow. "I don't think the re-opening of cinema theatres in Maharashtra will impact the OTT platforms because a lot of films have already been premiered on them and now producers have also realised they can make OTT-specific content. Films will now be premiered in cinemas and then released digitally, but there will be films and programming developed especially for the OTT audience," Nahata pointed out - IANS
More Headlines
BJP MP Alleges Rahul Gandhi Pushed Him, LoP Dismisses Claim
Passengers May Face Inconvenience With ‘Rail Roko’ Protest In Punjab
India Reach 8/0 In Chase Of 275 As Bad Light Forces Tea Break
Tejashwi Yadav Calls ‘One Nation, One Election’ an RSS Agenda
3rd Test: Akash-Bumrah Salvage Follow-On For India On Rain-Hit Day 4
BJP MP Alleges Rahul Gandhi Pushed Him, LoP Dismisses Claim
Passengers May Face Inconvenience With ‘Rail Roko’ Protest In Punjab
India Reach 8/0 In Chase Of 275 As Bad Light Forces Tea Break
Tejashwi Yadav Calls ‘One Nation, One Election’ an RSS Agenda
3rd Test: Akash-Bumrah Salvage Follow-On For India On Rain-Hit Day 4