Instagram paying up to $10k bonus to creators for posting Reels
San Francisco
12-November-2021
To attract more content creators, Meta-owned photo-sharing platform Instagram is now paying bonuses of up to $10,000 to those who post videos on Reels.
However, the rules of the bonus programme are not clear to users, citing TechCrunch, the report said.
A creator with more than 50,000 followers earned $1,000 in a month, but some people with more followers earned only $600. Other creators said they were offered $800 if they reached 1.7 million views on all Reels posted in a month.
According to Instagram, the bonus programme is being tested with a small number of creators, and users should "expect them to fluctuate while we're still getting started".
The company claims that bonuses will become more personalised in the future. These bonuses are "rolling out slowly" and are not available to all users yet.
To start, these bonuses are only available in the US.-IANS
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