Fintech Startup Innoviti raises $45 million funding

Fintech Startup Innoviti Payment Solutions Pvt Ltd has raised $45 million in a Series-D round of funding led by Singapore-based growth equity firm Panthera Growth Partners (PGP).

Panthera has invested $15M from its recently announced Fund II, along with new investors including Alumni Ventures, Patni Family Office and existing investors FMO and Bessemer Venture Partners, Netherlands.

Innoviti has also raised debt from Trifecta Capital in this round. A clutch of individual investors such as Sanjoy Bhattacharya, Bharat Jaisinghani, and others also participated in this funding round.

Enriching payment channels with data technology, Innoviti’s collaborative commerce platform is ushering in a new wave of sales acceleration tools for digital businesses.

More than 20,000 retailers from 2000 cities participate in Innoviti's platform, which handles more than 90 million unique customers' purchases each year.

Innoviti processes over Rs 75,000 Cr. ($10 billion) in annualized purchase volume and holds a commanding market share of around 70% in the enterprise sector.

The company offers grocery, fashion, healthcare, and electronics retailers with category-specific purchase solutions.


Launched in 2021, Innoviti’s GENIE product for mid-market mobile retailers has seen a runaway success by providing attractive affordability (EMI/BNPL) solutions for consumers. It has already clocked more than Rs. 1000 Cr. of annualized GTV.

The funds raised will be used to expand the company’s mid-market product lines in electronics, fashion, and grocery.

It will also be utilized for building products on top of UPI payment channels, enhancing product distribution, and making strategic acquisitions in the marketing technology and data sciences fields. Avendus Capital was the exclusive financial advisor to Innoviti in this transaction.


The company plans to double revenues in 2022–2023. The enterprise division of the company is already profitable, and it expects to reach total break-even within the current financial year.

“We are happy to have Panthera join, guide, and support us in our journey of becoming the purchase partner to every Indian. PGP has had a track record of backing highly differentiated businesses that have created lasting value in the Indian start-up ecosystem. We are super excited that they decided to back us and look forward to the same magic here,” said Rajeev Agrawal, CEO, Innoviti.

Panthera’s Founder and Managing Partner, Shilpa Kulkarni, said, “As a growth-stage investor focused on disruptive technology led businesses, we are excited to partner with Innoviti. Innoviti’s cutting edge solutions help turn simple payment transactions into powerful purchase tools. We look forward to joining Innoviti on the journey to become a purchase partner for every consumer.”

“With the current Series D, we hope to become a sustainable business and list on the exchanges over the next couple of years,” Rajeev Agrawal added. - TWL Bureau