Lava ropes in young superstar Kartik Aaryan as Brand Ambassador

Lava International Limited, an Indian phone manufacturer today announced that it has on-boarded young superstar Kartik Aaryan as the brand ambassador to endorse its Smartphones category, while launching Lava Blaze Pro.

“An inspiration to millions, Kartik Aaryan, a self-made man exudes energy, vitality and versatility and with his content projects progressive, innovative and challenging spirit, which aptly resonates with Lava’s philosophy,” the company stated.

“I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country,” said Kartik, sharing his thoughts on the new brand association.

“My association is based on the resonance of our shared ethos of being #ProudlyIndian, and standing apart from the crowd with a unique proposition.”

“Signing Kartik Aryan is the perfect fit for Lava, both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and LAVA’s exciting new launches are setting new standards in the smartphone segment,” said Mugdh Rajit, Head of Marketing, Sales & Distribution Strategy, Lava.

Lava will soon commence a 360-degree marketing campaign featuring Kartik Aaryan and the range of its smartphones.


With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and Gen-Z who form the largest chunk of consumers.

The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X Zoom & 50MP Triple rear camera for a superior photography experience and is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, 8 MP front camera for a superior photography experience and selfies, bottom firing speaker,

Priced at Rs. 10,499, Blaze Pro comes in four different colour variants – Glass Green, Glass Orange, Glass Blue, Glass Gold available on Flipkart, Lava e-store and retail stores.


Speaking on the launch, Tejinder Singh, Product Head, Lava said, “Customers' expectations are rising as the smartphone market expands quickly and they seek out new experiences. Lava’s recently launched blaze series has been well received by users, and with the ongoing support from our users it enables us to keep expanding this portfolio.”

Lava also provides Free Screen Replacement as protection against any screen damage within the warranty period. - TWL Bureau