Fresh Meat Startup TenderCuts Connects With Local Meat Shops in New Venture

Fresh meat and seafood company TenderCuts has announced the launch of a brand-new venture, HappyChops - a marketplace to empower local meat shops with the latest technologies, robust supply chain and accelerated growth.

As India’s first integrated marketplace, Happy chops connects meat vendors with their customers online. They enable local meat shops with a lean supply chain, thereby providing easy access to quality produce with doorstep delivery at competitive prices.

That apart, the company also plans to provide these shops with digital payment infrastructure and access to credit and insurance in the near future.

The company has already onboarded 100+ chicken and mutton shops in Chennai. By March 2023, the company plans to get 300 more neighbourhood shops onboard and expand to 10 more cities by June 2023.

The Chennai-based start-up empowers traditional meat shops with digital technologies, such as enterprise resource planning (ERP) software, customer relationship management (CRM), point of sale (POS) platform and automated customer support. All they need is a mobile phone, and voila, they are tech ready to cater to the demands of consumers in their neighbourhoods.

Commenting on the latest venture, Nishanth Chandran, Founder and CEO, TenderCuts and Happy Chops, said, “With Happy Chops, we aim to create a revolution by bringing together the large community of local meat shops in India and enabling them with cutting-edge technologies and efficient supply chains that we have perfected at TenderCuts over the last seven years.


“Through this inclusive model, our endeavour is to elevate the customer experience as well as amplify the income potential of partner shops. So far, the response has been phenomenal and we’re excited to see this first-of-its-kind initiative to champion the cause of neighbourhood meat shops, transform the industry.”

Given the proliferation of digital adoption and home delivery of food and beverages since the onslaught of the COVID-19 pandemic, there is a huge untapped market opportunity to transform the way India consumes meat. Happy Chops is looking to address the value-conscious clientele in 150+ tier 1 and tier 2 Indian markets through a marketplace model.

Since its inception in 2016 in Chennai, TenderCuts has been providing fresh meat and seafood to customers directly from farm to fork, through its own branded omni- channel shops. - TWL Bureau