How a Village Lad from Uttar Pradesh Built a Rs 61.5 Crore EdTech Company

Hailing from a small village in Uttar Pradesh, Anil Nagar, the founder of Adda247, an online learning platform that is providing online courses for all major exams in more than 10 regional languages in India, has hit another milestone in his entrepreneurial journey.

Adda247 has acquired Veeksha for an undisclosed sum in order to create 3D experiences for students. Based in Ahmedabad, Veeksha provides innovation to enhance learners' experience by producing 3D educational content.

Anil has shown that no matter where you come from, you can bring change if you have the right mindset.

Today, Anil's company Adda247 has helped many students from all over India. In the past two years, the company's turnover has grown rapidly, reaching Rs 61.5 Crore in FY22, up from Rs 36.5 Crore in FY21.

As a young boy, Anil Nagar worked hard and passed the tough IIT JEE exam. He studied at IIT-BHU and the Goa Institute of Management. After finishing his studies, he worked for Cognizant Technology Solutions as a Business Analyst.

But Anil wanted to do something more with his life. He knew the challenges of students from villages and small towns in India, because he had faced those challenges himself.


He felt that many talented people in rural areas and small towns did not get the right guidance to reach their full potential. Anil wanted to help these people. So, he and his friend Saurabh Bansal started a company in the field of education.

Anil even left his job for this, and some people close to him did not support his decision.

In 2010, Anil and Saurabh started Career Power. The company helped graduate students prepare for bank recruitment and Staff Selection Commission exams.


Within one year, the company earned a revenue of Rs 20 lakh with an investment of only Rs 1 lakh. Soon, Career Power became one of the top coaching centres in India for competitive exams.

Anil then noticed how digital technology was growing in India. He knew that not everyone could reach the offline coaching centres. So, to help more students, Anil and Saurabh started Adda247 in 2016. The platform was an instant hit. It offered quality coaching at a price that most people could afford.

Today, Adda247 has many web portals like Bankers Adda, SSC Adda, Teachers Adda, Defence Adda and others. It offers online courses for many competitive exams. Adda 247 is helping students not just from big cities, but also from small towns and rural areas. According to Anil, 85% of the students come from these small towns and villages.


"With Veeksha, we plan to simplify complex concepts into simple 3D visualisations, virtual experiments, explanatory videos and ultimately lead students to perform better," Anil said in a statement.

With this acquisition, the edtech platform will offer interactive learning modules to their students to enable an in-depth understanding of concepts through better visualisations.

The acquisition will also lead to Veeksha being merged into Adda247 and have complete vision synergies.


"Adda247's large user base along with our ability to create 3D visualised content can pave the way for exciting advancements in education with AR/VR," Gaurishankar Singh, Co-Founder, Veeksha, said in a statement.

Veeksha creates immersive 3D Mathematics and Science content for new-age learners who prefer learning on digital devices.

According to the company, their immersive and experiential learning modules are cross-platform and can be used by teachers as well as students.

Together with Veeksha, the company said it will strengthen its position to cater to K12 & JEE/ NEET aspirants by providing the latest 3D/AR/VR experiential learning tools.

Currently, Add247 has 50 million monthly active users and a total of two million+ paid users.

In October 2022, the company raised $35 million from marquee investors like Google, WestBridge Capital, Infoedge and Asha Impact. - TWL Bureau with inputs from IANS