VIT Alumni-Led iluvia, Pioneers of India’s First Hard Water Shampoo, Clinches Series A Investment

iluvia, a professional haircare brand under Renaura Wellness Pvt. Ltd., headquartered in Bengaluru, has secured a Series A funding from Fireside Ventures and Multiply Ventures.

Founded by Nishant Gupta and Palash Pandey, both alumni of Vellore Institute of Technology (VIT), iluvia focuses on developing a diverse product portfolio tailored to professional haircare needs, including the development of India’s first Hard Water Shampoo.

Initially incubated at VIT, Renaura Wellness later secured funding from Startups Club Incurator Network (SCIN).

"This investment validates our vision and fuels our mission to revolutionize the professional haircare industry," said Nishant Gupta and Palash Pandey, Co-founders, Renaura Wellness Pvt. Ltd.

"With this funding, we are empowered to bolster our R&D investments while further expanding our product offerings with innovative and unique solutions for professionals as well as consumers. With Series A closed, our aim is to ramp up talent acquisition and expand our team by recruiting skilled professionals who share our passion."

Operating in a market teeming with potential, iluvia has established its presence in over 2500 salons spanning across 70+ cities in India.


“Our investment in iluvia is an endorsement of our commitment to building iconic and innovative consumer brands. The brand's reliance on science and their meticulous R&D process is why they are seen as being great innovators in personal care," said Dipanjan Basu, Co-founder and Partner, Fireside Ventures.

"We believe in their vision and are very impressed with their dedication to creating truly transformative and revolutionary products which are highly efficacious and safer for consumers. At Fireside, our quest is on for brands that have an inherent value of goodness ingrained in every aspect of the product and iluvia is a perfect match."

Addressing the achievement, Founder & General Partner at Multiply Ventures, Sanjay Ramakrishnan said, “We at Multiply are happy to have partnered with Palash, Nishant, and the team at iluvia since the beginning. We started the Journey with iluvia in the seed round and are very excited that Fireside Ventures has joined us in this journey by investing in Series A alongside us.” - TWL Bureau