Rohit Nagdewani’s Fresh From Farm Raises $2 Million, Aims For Aggressive Expansion in Delhi/ NCR

Food-agri startup Fresh From Farm (F3), founded by Rohit Nagdewani in 2018, has raised $2 million in a pre-series A round with participation from VC firm Inflection Point Ventures. Spearheading this investment is Ashish Kacholia, a seasoned investor in the public markets.

The funds will be utilised for team expansion, tech enhancement, and to introduce new product lines, said the startup.
Fresh From Farm takes charge of retailers' operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales.

“Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR,” said Rohit Nagdewani.


“While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

The startup currently has an annual recurring revenue of Rs 40 crore.

"By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability,” said Vikram Ramasubramanian, Partner, Inflection Point Ventures.


Inflection Point Ventures has invested more than Rs 700 crore across over 200 startups to date.

Ashish Kacholia, Founder, Lucky Investments, said, ““The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.” – IANS with inputs from TWL Bureau