The Weekend Leader - Domestic Help Platform Bookmybai Raises Rs 2 Crore Funding

Domestic Help Platform Bookmybai Raises Rs 2 Crore Funding

Mumbai

19-September-2024

The ad that drew lot of attention

Domestic help service provider, Bookmybai, has raised Rs 2 Crore in Pre-Series A CCPS Round led by Inflection Point Ventures. The funds will be invested in expanding to new locations and bringing on 50,000 additional housemaids, strengthening Bookmybai's network and service efficiency.

Bookmybai, founded in 2016 and headquartered in Mumbai, enables families in India and abroad including cities like Mumbai, Pune, Thane, Bangalore, Hyderabad, UK, U.S.A, Singapore, China and Australia to easily hire dependable, permanent domestic help for their homes.

By leveraging technology, Bookmybai simplifies the process of finding trustworthy household staff for long-term needs. It is a tech-enabled service that connects domestic helpers with families in India and internationally.


The startup faced public criticism after it listed the religion of maids on its platform, which some users found inappropriate. The company later attracted further attention with an advertisement suggesting a maid could be "gifted" to a wife, which sparked debate and drew mixed reactions from the public.

Anupam Singhal, Founder, Bookmybai, is a B. Tech graduate from PES University and brings over 15 years of extensive experience in the HR-Tech industry. Anupam's expertise and innovative methods on leveraging technology to enhance human resource solutions has been instrumental in shaping Bookmybai into a leading platform.

Vinay Bansal, Founder & CEO, Inflection Point Ventures says, “With increasing demands of modern life, families often struggle to juggle their career with managing household responsibilities. By sending trustworthy house help, Bookmybai enables families to focus on other areas of the household."


One of Bookmybai’s key strengths lies in its extensive database of over 200,000 registered housemaids, which serves as a major competitive advantage in the domestic help industry. This vast network allows the platform to provide families in India and abroad with access to a wide range of reliable, pre-screened candidates.

As of September 2024, Bookmybai is significantly scaling its operations by expanding into the major metropolitan hubs of Mumbai, Pune, and Bangalore. This strategic expansion reflects the startup's robust growth trajectory and its dedication to addressing the increasing demand for reliable domestic help services in these key urban markets.

By broadening its geographical reach, Bookmybai aims to further strengthen its market presence and continue delivering seamless, trusted solutions to households across these cities.


Anupam Sinhal, Founder, Bookmybai, says, “Bookmybai aspires to be the premier choice for those seeking domestic help. Our advanced geo-tagging technology guarantees that employers can find a suitable house help within a 1-kilometer radius of their residence. Furthermore, we are dedicated to empowering 200,000 families by offering them secure and dependable job opportunities in domestic work, thus contributing to their economic upliftment."

Bookmybai has earned the distinction of being India’s top social impact startup, in the 5 Silicon Valley Challenge (SVC) Fellows by AFI Forum 2019, celebrated for its innovative contributions and impactful solutions.

This achievement was further recognized on an international scale when the company was awarded the prestigious CSI Challenge 2 in Japan by ARUN Seed, a certified NPO involved in social investments. This achievement underscores Bookmybai's commitment to driving meaningful social change and its success in addressing critical needs within the domestic help sector. - TWL Bureau



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