The Weekend Leader - Order for Health Raises Rs 1 Crore to Expand Healthy Meal Offerings

Order for Health Raises Rs 1 Crore to Expand Healthy Meal Offerings

Bangalore

21-November-2024

Photo: Special Arrangement

Order for Health, a conscious food brand that redefines food consumption by offering fresh, nutritious, and sustainable meal options, (O4H), has raised INR 1 Crore in Seed Series Round led by Inflection Point Ventures.

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O4H plans to utilize its funds for strategic expansion aimed at scaling production, increasing market presence, streamlining operations, and opening new stores.

With a focus on premium ingredients, O4H provides a variety of wholesome choices including salads, wraps, bowls, and beverages, all designed to support a balanced lifestyle.

The brand has gained a loyal customer base of over 100,000 individuals, establishing itself as a trusted name in the growing healthy-food industry.


Pravin, Naveen, Himanshu, and Aritra, the dynamic quartet of co-founders are distinguished professionals with a wealth of knowledge drawn from their academic backgrounds at NIT, IIM, ISB, and Symbiosis.

With over 60 years of combined experience in consumer products and e-commerce, their leadership spans a wide spectrum of expertise, including market strategy, operations, and digital innovation.

Vinay Bansal, Founder, Inflection Point Ventures says, “Fast food is tasty but unhealthy, while healthy food may not be tempting and sometimes difficult to cook. By bringing the Best of taste, health and convenience, O4H is serving its customers not only a nutritious meal but a choice to be healthier”.
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Order for Health distinguishes itself with a scalable, asset-light model and a commitment to delivering fresh, nutritious meals. Its diverse menu includes salads, wraps, fit meals, healthy burgers, and Mediterranean and Pan-Asian options, all designed for a balanced, health-conscious lifestyle.

Each meal is high in fiber and protein, low in fat, cholesterol, sugar, and sodium, and delivers optimal daily nutritional values. O4H claims to use only fresh ingredients, with no added preservatives, colors, or flavors, ensuring a wholesome dining experience.

“At O4H our mission is to make healthy eating both accessible and enjoyable by offering fresh, nutritious meals that support overall well-being. Our menu features nutrient-rich options, all made from real, preservative-free ingredients,” the founding quartet said.


|“With a strong reputation among the lifetime customer the brand takes pride on its 4.5-star rating and over 30,000 positive reviews on Swiggy and Zomato, we have become one of Bangalore’s top health food destinations.

Our Mediterranean and Pan-Asian-inspired offerings are designed to meet key nutritional needs, providing 40-60% of daily protein and 35-50% of fiber intake. We are committed to redefining food consumption by making healthy eating an easy, satisfying lifestyle choice.”

O4H has achieved significant operational scale, generating an annual revenue of Rs 6 Crore (approximately 0.7 million USD) and processing over 13,500 orders monthly.

Operating from four cloud kitchens, O4H efficiently serves over 30% of Bangalore’s market. This robust operational framework positions O4H as a key player in the city’s healthy food delivery sector.- TWL Bureau



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